Dirty tricks.

The sun has risen, once again, on this new post-Eddie Aikau Invitational 2023 world bathing all of us, each and every, in undeniably gorgeous light. All of us, each and every, not including World Surf League brass, that is. Oh the most prestigious surf contest on earth really tore apart any shred of dignity the WSL had left by hosting an event with no sponsors, no fussy rules, no Surf Ranch, Lower Trestles, nifty graphics packages, Joe Turpel or a professional surfing victor and it was the best that ever was.

Perfection in every way.

Except, once again, to the aforementioned muckety-mucks who are bubbling in their own jealously, refusing to recognize the Eddie and possibly planning some tricks in order to juice their own days-away Pro Pipeline.

Maybe, even, the du jour it boy Pete Davidson?

Surf fans, and love sleuths, are certainly aware of the actor-comedian from his dalliance with quaint California surf town resident Emily Ratajkowski, but before that he was attached to the even more famous inter-Malibu local Kim Kardashian and before that engaged to Florida’s Ariana Grande.

Davidson draws much attention wherever he goes about whoever he is with, which, currently, happens to be Hawaii and Chase Sui Wonders. The two were caught canoodling on the beach and speculation immediately ran wild that the “global home of surfing” invited the Saturday Night Live alumn in order to bring attention to the Pro Pipeline.

Dirty tricks.

If Davidson and Wonders do happen to catch opening day from the Volcom House balcony, mainstream media attention will surely flow, Slater will undoubtedly pay them a visit, WSL CEO Erik Logan will be in the bushes throwing a shaka and Head of Tours Jessi Miley-Dyer will be winning an award.

The Eddie all but lost in the shuffle.

Hardened surf fans attempting to remember if it even really happened.


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