When he built a stripped down, candy-colored car mounted on four large wheels to surf the sand on California beaches in 1963, Bruce Meyers could scarcely have imagined his “dune buggy” would become the iconic car of summer.

Meyers, who first christened his invention the Meyers Manx, died at his home in San Diego earlier this month after building thousands of the light weight fiberglass cars that had only enough space in the back for a surfboard and a beer.

Meyers, a commercial artist, lifeguard and passionate surfer, also designed boats and surfboards. He built a trading post in Tahiti and survived a Japanese attack on his Navy aircraft carrier during the Second World War, in which 400 of his fellow sailors were killed.

But Meyers, who was 94 when he died, was best known for the dune buggies he at first built only for himself and his friends, after watching surfers race through California sand dunes in stripped down cars in the early 1960s.

“He had a life that nobody else has ever lived,” said his wife Winnie Meyers in an interview with the AP. He was still driving his original dune buggy, named Old Red.

“All I wanted to do was go surfing in Baja when I built the dang thing,” he said in a 2001 interview, adding the first vehicles were built without chassis which made them lighter, but illegal to drive on public highways. Later models included chassis, and Meyers sold kits that allowed hobbyists to construct them for about $1000.

Sales went through the roof when Meyers and his friends entered Old Red in a 1,000 mile Mexican road race in 1967. Meyers’ dune buggy won in record time, and orders went through the roof.

A year later, Elvis Presley drove a dune buggy in the opening scenes of the film “Live a Little, Love a Little.”

Bruce Meyers
Bruce Meyers helped Volkswagen launch its electric dune buggy concept.
Nathan Leach-Proffer

His company built more than 6,000 Meyers Manx dune buggies before he trademarked the design. The Historic Vehicle Association called the dune buggy the most copied in history, with more than 250,000 versions.

Born in Los Angeles, he was a high school drop-out, who served in the Merchant Marines after the war and attended the Chouinard Art Institute, now the California Institute of the Arts.

In 1976, Road and Track Magazine called the dune buggy “a genuine sculpture, a piece of art.”

A 1970 Meyers Manx on display during the RM Sotheby's car collectors event in 2019.
A 1970 Meyers Manx on display during the RM Sotheby’s car collectors event in 2019.
John Keeble/Getty Images



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