John John Florence, a two-time global champion surfer, just lately introduced that he was once beginning a brand new model referred to as Florence Marine X. Scheduled to release for Spring 2021, Florence Marine X will be offering males’s attire, board shorts, rainy fits and different classes.
The Hawaii-based Florence mentioned that he would spouse on this project with surfwear-industry big name Bob Hurley and his circle of relatives. The Hurleys just lately began a brand new corporate named Kandui Holdings LLC, founded in Newport Seaside, Calif. The brand new trade was once began a short while after their namesake Hurley World LLC model was once offered to Bluestar Alliance, a brand-management corporate, in December 2019. Hurley’s former mum or dad corporate, Nike, Inc., offered Hurley for an undisclosed quantity.
Hurley has labored with Florence prior to. The logo served as one among Florence’s sponsors all over his stellar browsing occupation. Florence received back-to-back global titles at the 2016 and 2017 Global Surf League males’s championship excursion. He was once additionally scheduled to compete in browsing all over the 2020 Tokyo Olympics with Group U.S.A. till the video games have been postponed because of the COVID-19 pandemic. Florence mentioned that he has remained shut with the Hurleys when they exited their namesake model.
“I’m excited to announce Florence Marine X, an attire model that I’m proud to release along Bob Hurley, who has been an inspiration to me over time, along side being an established good friend and {industry} chief,” Florence mentioned in a remark. “We’re excited to discover what’s conceivable and construct merchandise that remember the sea, sustainability, exploration and, general, simply doing the correct factor. I’m having a look ahead to the street forward and invite you to apply along side this new journey.”
Hurley mentioned that his circle of relatives’s partnership with Florence is powerful. “We’ve been at the similar group prior to, and we in reality had an entire lotta amusing,” Hurley mentioned in a remark. Florence will function a “hands-on” proprietor and can participate in ingenious and trade choices. He’ll additionally paintings on trying out out the logo’s product.
Kandui Holdings just lately made information through obtaining different manufacturers. On Aug. 3, it introduced that it had obtained the exceptional belongings and highbrow assets of Easy Footwear LLC from the corporate KTSimple LLC for an undisclosed worth. Jeff Hurley, Bob Hurley’s son, serves as Kandui’s co-founder and leader government officer.