Hurley, a surfing apparel and lifestyle brand, has opened its first shop in New Jersey.

The store is located at 1183 Main St. in Asbury Park. It opened on May 7, according to a store employee, and is Hurley’s first East Coast location outside of Florida.

The store is in a new 2,500-square-foot building, according to the Asbury Park Press, at the corner of Main St. and Fourth Ave.

Hurley told The Asbury Park Press it was looking to open in a “coastal town that has a history in surf, skate, music and art — the four pillars on which Hurley was founded.”

Known for its surfing apparel, Hurley products previously could be found at local stores like PacSun and Tilly’s until its New Jersey arrival.

Hurley was founded in 1999 in Huntington Beach, California. Nike purchased the company in 2002 and then sold Hurley to Bluestar Alliance in 2019, according to the Asbury Park Press.

There are currently 37 Hurley stores worldwide, with many of them in California and Florida.

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Christopher Burch can be reached at cburch@njadvancemedia.com. Follow him on Twitter: @ChrisBurch856. Find NJ.com on Facebook. Have a tip? Tell us. nj.com/tips




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