Hurley, a surfing apparel and lifestyle brand, has opened its first shop in New Jersey.
The store is in a new 2,500-square-foot building, according to the Asbury Park Press, at the corner of Main St. and Fourth Ave.
Hurley told The Asbury Park Press it was looking to open in a “coastal town that has a history in surf, skate, music and art — the four pillars on which Hurley was founded.”
Hurley was founded in 1999 in Huntington Beach, California. Nike purchased the company in 2002 and then sold Hurley to Bluestar Alliance in 2019, according to the Asbury Park Press.
There are currently 37 Hurley stores worldwide, with many of them in California and Florida.
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