Oh friends! It’s here! It’s LAUNCH DAY!! Ever since I started this journey, I’ve dreamed of the day I could partner with a designer to create a brand that represented who I am. I’ve worked hard the past few years to define my heart and vision within my business, allowing that to influence my work. When I reached the point I was ready to invest in hiring a designer to help me with my rebrand, I knew Krista would be the perfect person to work with!

It’s so fun to look back on the design process and our earliest emails to see how it’s all come to life… these were just a few of the pins from my secret rebrand board on Pinterest…

Krista also sent over a full questionnaire to better define the direction we were going. Here’s just a snippet…

Q: Is there anything else you think it would be helpful for me to know about you and the brand you’re looking to create? :
A: I love all things southern… specifically Charleston. I’ve always wished I was a southern girl. 😉 I love the warmth, the love, the hospitality. The femininity, sophistication, charm, class, and detail in architecture. The heritage, traditions, and deeply rooted faith. I think that has inspired a lot of what I hope my brand to be. I love modern calligraphy, linen texture, milk glass, long veils, big windows, good quotes, pearls, window boxes, green tea, crisp white sheets, cobblestone streets, southern monograms, cozy white cable knit sweaters, embossed lettering, scallop lined paper, and anything with charm. I love a mixture of fonts that are feminine and playful, yet classic and simple.

So much dreaming, defining, & designing brought us here!! And I love how the brand all ties together so perfectly!
There is one change that came from this rebrand that may be my favorite of all! And that’s the decision to transition from “Carrie Logan Photography” to “Caroline Logan Photography.” I’ve always loved that my parents chose to name me Caroline to remember their newlywed days living in Charleston, South Carolina. I love that along with the rebrand, this decision to change my business name takes another step in better representing who I am within my business!

It’s the greatest reward to today launch a brand I’m so proud of! It’s surreal to see it LIVE and finally get to share this new space with you…!! I can’t wait for you to take a look around!

But before you do… to say a small thank you and to help celebrate this exciting launch, I’m hosting a little giveaway! And it only feels fitting for that to be to one of my favorite places… a $25 gift card to J.Crew. 🙂 To enter, like this Facebook post (find the button in the bottom left corner), then use the form below for additional entries! The giveaway will end at 11:59 PM on August 1st and I’ll announce the winner here the following Monday! Thank you so much for celebrating with me!! So many of you have been a huge part of this exciting journey and I feel so grateful for your support!

a Rafflecopter giveaway

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