A masterclass in the gentle art of the surf shop upsell A Negotiation Disguised As A Favor In a scene that plays out in surf shops up and down the Southern California

Tropical energy has fueled a summer of good surf, but this one comes with an actual storm attached An Unusual Setup, And An Even More Unusual Reaction Southern California surfers have spent

Honorees get cemented into surf history while tourists still just want a photo with the actual ocean Cement, legends, and an increasingly crowded sidewalk The Surfers’ Hall of Fame honored new luminaries

The longtime local says protecting his usual lineup spot amid historically crowded conditions became an unexpectedly demanding exercise in unspoken etiquette ENCINITAS — A longtime Swami’s local confirms that defending his

Instructors at the inland wave pool say predictable, repeatable swells have produced measurably faster skill progression among landlocked students PALM SPRINGS — Instructors at Southern California’s inland wave pool confirmed this

Local surf commentators note the sportsmanship-heavy remarks stood out even by the sport’s already generous standards for gracious competitor acknowledgment ENCINITAS, CALIFORNIA — Surf commentators covering Sierra Kerr’s Lexus US Open

Windansea veteran deploys forty-five minutes of pointed silence and superior positioning rather than actual words LA JOLLA — Longtime Windansea local Chad Brennerman successfully repelled a visiting surfer from Ohio on

Witnesses confirm wave has doubled in size with every pitcher of beer since Tuesday HUNTINGTON BEACH — Local surfer J.T. Mercer went into the water Tuesday afternoon and, by his own

Four year olds sign letters of intent written in crayon MANHATTAN BEACH, Calif. — A competitive surf development academy operating out of a rented unit on Rosecrans Avenue confirmed this week

Camp leaders navigate parental pressure and developmental considerations in equipment recommendation decisions Equipment Timing Debate Emerges Among Camp Leadership Directors of several youth surf camps operating throughout Hermosa Beach find themselves

Staring too long at the kelp now technically a code violation Officials have clarified that admiring the kelp forest off Point Dume for “an extended period” without a wildlife observation permit

New Wave Behavior Analyst role reviews footage after wipeout claims rise MANHATTAN BEACH, Calif. – The Southern California Surf Instruction Alliance announced Wednesday that all certified surf schools operating between Malibu

New Progressive Taxation Structure Targets Advanced Aerial Tricks as “Wealth Display” Malibu, CA — Malibu’s city council voted unanimously Tuesday to implement a revolutionary “Skill Tax” targeting advanced surfers, collecting levies based

Award Is Not Official; He Made It Himself Long Beach Surfer Named “Most Committed to the Sport” After Surfing 1.5-Foot Slop for Three Hours Read more satire at Bohiney Magazine and The

Apology Window Set at 30 Seconds; Fines Up to $150 Laguna Beach Passes Ordinance Requiring Surfers to Apologise to Swimmers After Each Wipeout Read more satire at Bohiney Magazine and The London

Forecasters cite past El Nino seasons that ‘rewrote the record book’; surfers note the book has been rewritten several times now LOS ANGELES, CA Southern California’s surfing community entered June in a

Man rebrands his deteriorating equipment as a treasured classic Reporting brought to you by Bohiney Magazine and The London Prat. Local Reframes A Waterlogged Wreck As A Cherished Piece Of Surfing History SAN

Three-second tube ride generates four hours of content across seven platforms, wave moves on to next barrel Satire from Bohiney Magazine and The London Prat. The Content Cycle and the Wave MALIBU —

Faithful gather at dawn to refresh an app and weep at the words flat and onshore This congregation of the easily forecasted began, as so much modern foolishness does, in the

Nonprofit Vows to Build Surf Community in State Where “Surf” Means Something Different East of the Hudson Bohiney Magazine | The London Prat HUNTINGTON BEACH, CA — The Southern California surf community