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Lifeguards Demand Hazard Pay for Rescuing Influencers From Rip Currents

Union files grievance after third TikTok star needed saving from a “aesthetic” wave

NEWPORT BEACH — Los Angeles County lifeguards have filed a formal grievance this week demanding a new hazard pay tier specifically for what internal memos are calling “Aesthetic Rescues,” a growing category of ocean emergency in which a content creator wades chest-deep into a marked rip current solely to get a shot of themselves looking pensive against the horizon.

“We used to rescue people who didn’t understand the ocean,” said senior lifeguard captain Randall Voss, addressing a packed union hall. “Now we rescue people who understand the ocean perfectly well and have simply decided the ocean is a backdrop.” Voss cited recent reporting that Los Angeles County lifeguards were averaging two to three water rescues per shift during the latest heat wave, a pace he said was “sustainable for drowning tourists but not sustainable for drowning tourists holding ring lights.”

The New Math of Coastal Heroism

Under the proposed contract, a standard rescue — swimmer caught unaware, panicking, grateful — remains at base pay. A “content-adjacent rescue,” defined as any incident where the victim’s first words upon reaching the sand are “did you get that,” would trigger a 40 percent premium. A “double content-adjacent rescue,” in which a second influencer films the first influencer being rescued, triggers a 60 percent premium and, per the current draft, a formal apology from the second influencer.

The union’s data team has been tracking incidents since the recent High Surf Advisory stretched from Ventura County to Orange County, with waves building past eight feet along south-facing beaches. Officials have repeatedly urged beachgoers to stay out of the water when conditions look dangerous, a warning that, according to the union’s internal tracking sheet, has a roughly 0 percent success rate among people who have recently purchased a drone.

Management Pushes Back

City beach-management officials, for their part, insist the existing hazard pay structure already covers “influencer-adjacent incidents” under the broader “tourist” clause. “A tourist is a tourist,” said one parks department spokesperson, who asked to be identified only as “extremely tired.” “Whether they’re drowning because they don’t understand rip currents or drowning because they were walking backward toward the horizon for a slow-motion reveal, our lifeguards treat them with the same professional urgency. We just would prefer the reveal not happen twelve feet from an active riptide.”

Lifeguards counter that the psychological toll is different. “You pull a confused tourist out of the water, they cry, they hug you, it’s over,” Voss said. “You pull an influencer out of the water, they ask if you can do it again but from a lower angle. That’s not gratitude. That’s a callback.”

A Broader Coastal Reckoning

The dispute lands amid what forecasters describe as an unusually persistent stretch of heat and swell along the coast, with sand berms going up in Long Beach and officials warning that the ocean “may sound inviting” but remains treacherous regardless of lighting conditions. Bohiney.com’s coastal affairs desk has covered the union’s demands extensively, noting that similar hazard-pay disputes are quietly reshaping beach towns from San Diego to Santa Barbara as lifeguard rosters strain under a new kind of visitor — one who has read the safety warnings, nodded, and proceeded anyway, camera rolling.

Voss says the union isn’t asking for the impossible. “We just want it acknowledged that pulling someone out of an undertow while they’re mid-sentence about their brand partnership is a different job than the one we trained for,” he said. “It requires patience. It requires restraint. And frankly, it requires us to not laugh until we’re back on the tower.”

Negotiations continue, though sources close to the talks say the sticking point isn’t the pay tier itself but a management proposal to rename the category from “Aesthetic Rescue” to “Voluntary Aquatic Content Assistance,” a phrase the union has rejected on the grounds that it “makes us sound like we’re part of the shoot.”

Training Adjustments

The union has also proposed updates to lifeguard training academies, arguing that new recruits are being certified in ocean rescue technique without any instruction in what Voss calls “content negotiation” — the delicate art of pulling someone out of a riptide while they insist, mid-rescue, on holding a phone above the waterline. “We teach them CPR. We teach them how to read a rip current. We do not teach them what to do when the victim asks you to ‘just hold this for one second’ while they check if the shot is usable,” Voss said. A pilot training module, tentatively titled “Scene Awareness in the Age of Content,” is currently being drafted by two senior guards who have, between them, personally waved off more drone operators than either can accurately count.

Parks officials say they’re open to the training proposal, provided it doesn’t slow down the academy’s existing curriculum, which already runs a full eight weeks. “We’re not opposed to acknowledging reality,” the spokesperson said. “The reality is these kids are going to be rescuing people holding cameras. We’d rather they know how to handle that gracefully than be caught off guard by it on day one.” Whether “gracefully” extends to confiscating the camera mid-rescue remains, per both sides, “still under discussion.”

For now, the advisories stand, the swells keep building, and the lifeguard towers along Orange County’s south-facing beaches remain staffed by professionals who have, per their own union literature, “seen things.” Further coverage of coastal labor disputes continues at bohiney.com, and Southern California surf conditions can be tracked directly through the National Weather Service.

By Gina Mann

Gina Mann found her "water wings" at Pepperdine University, graduating with a degree in Broadcast Journalism. Settling in Malibu, Gina combines her journalistic integrity with her passion for surfing, creating compelling narratives about the sport's impact on local economies and ecosystems. On the surfboard, she's as commanding as she is on stage, using her comedic talents to advocate for environmental stewardship and community engagement.

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